Every business needs an online presence. Research claims that having a digital presence may generate more revenue than just running the business offline. But, getting started with the same can be a little bit hard. Internet has a variety of resources to experiment with, but you may not know where to begin with, where to invest your precious resources productively to gain the results you desire. So, we recommend you to begin with building a website for your business. This article will enlighten you about how to create a website and how to get it viral in no time.
- Create a website
If you don’t have an expertise with coding and design skills, worry not. There are many website builders out there to get your website ready in no time. You can use WordPress to begin with. The gist to be as simple yet effective. You may believe that simple is tedious, but it renders more value. Gone are the days of using animation, pop up and music to attract the audience. The more simple you are the more you can easily create content which further helps you in being consistent. Hence it is always wise to never throw everything right on the home page.
As similar to running a business, you need to be persistent when running the website as well. New features may be updated daily on the platform, but that doesn’t mean you will use any of them. You need to consider the loading time as well. Loading time more than 2 seconds will make you lose the leads in a jiffy. Hence make the processes as simple as you can.
- Make the most of social media platforms
You need to build a presence on a social media platform, but that doesn’t mean every one of them. When it comes to a small business, do not lay your hands on any social media platform you can think of. Rather, you can do some due diligence on where your audience can have a look at and find the content relevant to them.
- Develop an email list
You can try giving out contests and giveaways to promote your website, you can also share your incentives via rewards, gamification, and recognition. Another way to accomplish the same is to collaborate with other companies and share their newsletters, promoting their business to your audience and they can do that in return for you. This is known as content swap.