According to eShopWorld, there are 18.43 million e-commerce users in South Africa, with an additional 6.36 million users expected to be shopping online by 2021. In order to attract these users and keep up with the digital age, retail shop owners need to jump on the online bandwagon and up their digital marketing strategy. Although it is a viable option, retail stores do not need to open up their own e-commerce division in order to keep up with these online competitors, however, they do need to increase their online visibility. “Brick-and-mortar” stores should implement precise, technical, and creative digital marketing strategies in order to reach the growing amount of online users and convince them to visit them in store.
Quick Tips for Brick-and-Mortar Stores
In order to entice online users who are looking to buy online to rather come visit you in store, you need to create campaigns and content that will convince them that you have more to offer. Ideas on how to grab the attention of online leads include:
Exclusive in-store deals – this can include running digital campaigns that encourage users to visit you in-store in order to gain access to exclusive product deals and savings.
Freebies – run promotional drives where the first 100 in-store visitors get a free product or voucher.
Events – use your physical location to your advantage by hosting exciting, exclusive events that will force intrigued online users to visit your shop and see what you have to offer.
In order for the above ideas to work, you will need to market these campaigns online via different platforms while targeting the right audience. Don’t forget, you will also need to ensure that it is worded and designed to attract.
How can this be done?
If you’re new to digital marketing, or you’ve only dabbled in online marketing efforts a few times, it is best to get a digital marketing agency to help you implement strategy that will guarantee results. In order to get the most out of your digital marketing budget, you need carefully formulated strategies to market your products and services to the right audience, at the right time. Without this expert advice, your marketing efforts may get lost in a sea of digital messages, with little-to-no reach or exponential reach to the wrong audience.
What Services Can a Digital Marketing Agency Offer?
Digital marketing agencies differ from one another, but most should offer the digital marketing essentials, these include:
- SEO Optimisation
- Social Media Marketing
- Google Ads
- Email Marketing
Besides offering these services, the professionals from a digital marketing agency will also be able to guide you on what strategies you can implement to compete alongside e-commerce giants using best-practice, modern solutions.
Looking for digital marketing agencies in Pretoria?
If you’re looking for digital marketing agencies, be sure to do some research and check their website out in order to find out what services they offer so that you can get all your digital marketing solutions under one roof.