Redesigning or creating a business website requires considerable homework. Gone are times when paying for a premium theme was more than enough. We live in a world propelled by customization, and customers expect business websites to be robust, well-designed, and in sync with the concerned brand. Besides website design, you will also need help with online marketing, SEO and other related tasks. Here are some of the things worth doing before making the next move.
Should you hire one company for everything?
To be fair, it depends on the needs of the website and if you can find a company that can handle anything and everything from web design and development to SEO and social media marketing. Working with web design and branding company like K2 web design in Montrose Colorado does have a few advantages.
Firstly, you don’t have two different agencies to manage. Since both web design and online marketing are scalable jobs, it is rather easy to supervise the work done. Secondly, hiring the same company may also mean cost benefits. Some agencies will offer a discount if you allow them to design, promote and manage your website.
Should you hire a company for a price advantage?
The answer is an obvious NO! Keep in mind that your website is a virtual brand. That’s the first thing that people are going to see about your company, and it makes no sense to save money on that. The website design and overall look also shapes the online marketing campaign. No matter how much you spend on ads and promotions, it is hard to promote a website that’s just not good enough. That said, it is still important and necessary to get an estimate in advance with all inclusions.
Should you ask for references?
Yes, absolutely. How do you know that if the claims made by a company are true? If a web design or marketing agency has been ruling the industry, they will have enough clients, and as a prospective customer, you can review their work and ask for references. The idea is to be polite as how you judge their portfolio. It’s wise to ask them for a list of the best websites they have designed so far and if they would be comfortable sharing references.
Check online now to find more on agencies near you, and discuss your requirements before seeking an estimate for the job.